Insights from a two-year surge in technological advancement and adoption of generative AI

ABSTRACT

Using a narrative systematic review method, this novel research addresses the intersection of generative AI (GAI) in the form of large language models (LLM) and entrepreneurship specific to creative education and practice. We explore two energetic years of research to reflect on questions about the study of how LLMs are being used to enhance and disrupt human creative cognition, the creative capacity of AI, and the emerging thematic areas that will guide future research in the field of entrepreneurship. Findings reveal five emerging domains of study and four key thematic areas. These findings are crucial to understanding and informing the significance of AI on creative education and practice, providing preliminary insights into the nature, efficacy and measures of human-AI interactive processes with several implications for future research.

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